How Salesforce Incorporates Social Impact with Corporate Venture

Claudine Emeott
  1. Stress Test Your Ideas of Impact: Importantly, Claudine knew just defining investment areas that serve underserved populations was not enough to ensure impact on its own. Consequently, she built elements of both positive impact assessment and scanning for potential negative unintended consequences into the due diligence process. Claudine’s team does this by using the IMP 5-Dimension framework and regularly utilizing outside experts to test viability of theory of change. This work then informs their deal memos.
  2. Provide Portfolio Services: Purpose-driven founders increasingly recognize that creating truly world-positive companies requires its own set of competencies, and there are few places to go for founders to develop these skills. Claudine has been intentional about thinking about how to support her founders in areas such as impact assessments and DEI initiatives. “We regularly bring our portfolio together to hear from Salesforce executives on top-of-mind questions and facilitate knowledge sharing across companies.”
  3. Report Your Impact: As more LPs consider DEI and ESG mandates, Claudine has advanced meaningful thinking on how to report impact measurements alongside financial ones that all funds could learn from. Salesforce “strives to embody Stakeholder Capitalism,” and shares both quantitative metrics as well as qualitative narratives that tease out human-level impact behind the numbers in its annual Salesforce Stakeholder Impact Report.

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Startups & Society Initiative

Startups & Society Initiative

Accelerating the adoption of responsible company-building practices in tech